Why You Should Use Gift and Loyalty Cards

Gift and loyalty cards only take a few moments to set up and can be a major driving force behind your business’s success. Take a few minutes to find out how.

Gift Cards

Gift cards benefit more than just customers. Merchants that offer these cards often find that their business grows and their revenue increases.

How do gift cards increase your revenue?

Well first of all, according to a report from finder.com, gift cards have been the most requested holiday gift for the past 10 years. That means that if your business provides gift cards, you can expect customers to buy hordes of gift cards during the holiday season, which increases your revenue and your brand awareness.

That’s right—gift cards boost brand awareness. Imagine you have a repeat customer and for their friend’s birthday, let’s call him Rob, they buy him a gift card. Rob has never heard of your business, but the gift card sends him to your front door. After a wonderful experience, Rob becomes a repeat customer as well.

How to Get Gift Cards

To begin selling gift cards at your store, contact your payment processor. Most processors, like National Merchants Association (NMA), already have a gift card program in place. Purchasing gift cards from your payment processor is easy to do and saves you time as they take care of the details for you.

NMA presents merchants with a wide selection of gift card opportunities at a low price.

Loyalty Cards

Another way to increase brand awareness and gain repeat customers is through the use of loyalty cards. Loyalty cards can be customized to fit your particular business. For example, a nail salon could offer 50% off a treatment after a customer’s 10th visit, while a restaurant could offer $5 back for every $100 spent. These cards provide customers with an incentive to come back.

How to Get Loyalty Cards

Just as with gift cards, your payment processor should be able to set you up with loyalty cards. For example, National Merchants Association presents merchants with a wide selection of loyalty cards to custom fit your business. With NMA as your merchant services provider, you can choose from Rewards, Flat Dollar Rewards, Tiered Based Rewards, Frequency Based Rewards, and Employee Incentive.

Not every payment processor offers multiple loyalty card programs. It’s important to have a variety of programs to choose from so that you can customize your loyalty cards to best increase your revenue.

NMA’s Gift & Loyalty Packages Summary


Pre-Designed card packages are the fastest and easiest way to launch your Gift and Loyalty program. Simply choose from one of the professionally designed templates and the rest is taken care of for you. Your cards can be delivered to your location in a matter of days.


This package allows you to create a customized card to build your brand image. Create your own artwork or have a graphic artist design your card for you.


The A-La-Carte Gift and Loyalty program allows merchants the opportunity to individually select any quantity of cards, table tents, window decals, static clings, and card carriers. The package is tailored to meet the exact needs of your business. Perfect for special events and promotions.

Features of Gift and Loyalty Cards

  • Online tracking and reporting for merchants and consumers
  • Issue gift cards instead of cash-back refunds
  • Customize rewards and point levels on loyalty cards
  • Compatible with credit card terminals and POS systems
  • Great for employee incentives
  • Eliminate the risk of fraud from paper certificates
  • Multiple locations/franchises can share the same card
  • Revenue from multiple locations can be pooled into one account

Why Consumers Love Gift Cards

  • High-tech, upscale form of payment
  • No manual handling of paper
  • Convenient and fun
  • Great gifts for birthdays, holidays, or special occasions

Why Owners and Managers Love Gift Cards

  • Keeps consumers shopping in their establishment
  • Easy to manage
  • Increase cash flow
  • Accurate and secure
  • Eliminate fraud, abuse, and forgery
  • Have no value until activated by an authorized employee
  • Easy to promote at POS, which might lead to impulse gift card purchases
  • Significantly reduces accounting and administrative headaches of manual paper systems
  • Acts as a “mini-billboard” in your customer’s wallet
  • Can be used in conjunction with loyalty or rewards programs

Real-Time Transaction Reporting

Use our merchant administration portal to view gift and loyalty card transactions in real-time. Detailed transaction reports let you see a wide variety of customer information and habits.

Customers can check their card balance at getyourbalance.com at no charge to you. Encourage your customers to register their card and start building your customer database and marketing lists.

How to Start Using Gift and Loyalty Cards

Now that you’re sold on the idea of gift and loyalty cards, how do you get them?

That’s easy—through us!  National Merchants Association will walk you through the proper steps to put together your desired gift and loyalty card package. Give us a call or complete the form to get started.