Consumers are purchasing nutraceuticals at increasing numbers year over year, and more individuals are meeting the demand for this market through e-commerce sites. Business is growing, but credit card processing is slow to fully support this thriving industry.
Legitimate nutra companies seeking a merchant account can turn to National Merchants Association (NMA) – a leading merchant services provider and business advocate that is transforming the financial services industry one payment at a time.
E-commerce expertise
Customized payment solutions
Meeting and
exceeding expectationsThe term, “nutraceutical” – a combination of the words “nutrition” and “pharmaceutical” – can be defined as any type of food or fortified food product that is used to supplement a diet, prevent illness or maintain health.
According to the U.S Food and Drug Administration, unlike pharmaceuticals, nutraceuticals are tested and regulated under a different set of guidelines than those covering “conventional” foods and drug products. The difference in regulations does not deter NMA, which offers solutions to fit a wide range of nutraceutical e-commerce businesses – from startups to established businesses of all sizes. NMA provides payment processing to companies that sell the following products:
NMA offers merchant accounts to an extensive list of e-commerce, card-not-present businesses – typically classified as high-risk. Learn more about our high-risk merchant accounts, or reach out directly to speak with one of NMA’s high-risk experts. Learn More »
The nutraceutical industry is prone to chargebacks for a variety of reasons, causing merchant accounts for nutra businesses to be considered high risk by banks and regulatory bodies.
The label “high risk” doesn’t necessarily indicate unlawful or malicious activity; high risk simply means that a merchant account needs additional supervision and management to keep the account healthy and active.
Chargebacks are a major detriment to the nutra merchant account, and can occur for a multitude of reasons.
» Nutra products are not as regulated as pharmaceuticals and the health benefits are often unproven and commonly disputed
» Dissatisfied customers who dispute credit card transactions.
» Actual fraud, where someone other than the cardholder purchases a product
» Friendly fraud, where the actual cardholder makes the purchase and later disputes the transaction
» A merchant charges a consumer’s card after they have requested a cancellation
» A consumer isn’t aware or forgets that their card was to be billed – as in cases with a free trial period followed by monthly billing charges – and wants a refund
Chargebacks can be detrimental to a nutra merchant’s business, but with the right tools in place, can be successfully managed. The experts at NMA have developed a comprehensive suite of services to help prevent chargebacks, as well as suggested business practices to minimize disputed transactions.
Merchants not actively preventing and fighting disputed transactions are doing their nutra business a disservice. Maintaining a low chargeback ratio is critical to the long-term success and prosperity of a nutra business.
A unique dispute resolution system and accompanying fraud-fighting platform that seamlessly integrates with nutraceutical merchant accounts to prevent fraud and mitigate risk.
Fraud Wrangler was designed for merchants of all types and is specifically tailored for businesses that depend on e-commerce and card-not-present transactions. Each element of Fraud Wrangler provides a unique benefit that enhances its effectiveness and ensures increased security and protection for merchants. Along with improved safety measures comes Fraud Wrangler’s ultimate goal of reducing dispute occurrences, saving merchants more time and money than ever before. From representment to fraud shield, Fraud Wrangler is an all-encompassing package designed to keep MIDs alive and active longer. Learn More »
NMA is the leading expert in nutra payment processing, and prioritizes a long-lasting, healthy merchant account. Our in-house underwriting and risk departments ensure that we understand each nutra business, and assess risk based on actual data and business history, as opposed to just the industry type.
Nutraceutical businesses do not fit the cookie-cutter mold, and one-size-fits-all merchant accounts for these companies have proven to be ineffective for long-term success.
NMA merchant account approvals:
Once the application is submitted, the NMA underwriting process begins
Upon approval, NMA will set up the merchant account, deploying the payment gateway, chargeback mitigation software, and additional fraud-fighting solutions. From the second the nutra account goes live, the experts at NMA actively monitor the account to mitigate risk and sustain the health of the business.
