Accepted Nutra Categories
The term, “nutraceutical” – a combination of the words “nutrition” and “pharmaceutical” – can be defined as any type of food or fortified food product that is used to supplement a diet, prevent illness or maintain health.
According to the U.S Food and Drug Administration, unlike pharmaceuticals, nutraceuticals are tested and regulated under a different set of guidelines than those covering “conventional” foods and drug products. The difference in regulations does not deter NMA, which offers solutions to fit a wide range of nutraceutical e-commerce businesses – from startups to established businesses of all sizes. NMA provides payment processing to companies that sell the following products:
- Dietary supplements
- Botanical ingredient medicines
- Natural male enhancements
- Weight loss supplements
- Sports performance enhancements
- Functional foods
- Herbal products
- Other nutraceuticals
NMA offers merchant accounts to an extensive list of e-commerce, card-not-present businesses – typically classified as high-risk. Learn more about our high-risk merchant accounts, or reach out directly to speak with one of NMA’s high-risk experts. Learn More »
Chargebacks: The 411
The nutraceutical industry is prone to chargebacks for a variety of reasons, causing merchant accounts for nutra businesses to be considered high risk by banks and regulatory bodies.
The label “high risk” doesn’t necessarily indicate unlawful or malicious activity; high risk simply means that a merchant account needs additional supervision and management to keep the account healthy and active.
Chargebacks are a major detriment to the nutra merchant account, and can occur for a multitude of reasons.
Product not as described or defective
» Nutra products are not as regulated as pharmaceuticals and the health benefits are often unproven and commonly disputed
» Dissatisfied customers who dispute credit card transactions.
Fraud is common for all categories of card-not-present businesses simply due to the absence of in-person, cardholder verification
» Actual fraud, where someone other than the cardholder purchases a product
» Friendly fraud, where the actual cardholder makes the purchase and later disputes the transaction
Cancelled recurring transaction
» A merchant charges a consumer’s card after they have requested a cancellation
» A consumer isn’t aware or forgets that their card was to be billed – as in cases with a free trial period followed by monthly billing charges – and wants a refund
Chargebacks can be detrimental to a nutra merchant’s business, but with the right tools in place, can be successfully managed. The experts at NMA have developed a comprehensive suite of services to help prevent chargebacks, as well as suggested business practices to minimize disputed transactions.
Merchants not actively preventing and fighting disputed transactions are doing their nutra business a disservice. Maintaining a low chargeback ratio is critical to the long-term success and prosperity of a nutra business.
- Banks often terminate merchant accounts with chargeback ratios higher than card brand approved thresholds
- Having a high chargeback ratio can negatively impact future merchant account approvals
NMA Fraud Wrangler
A unique dispute resolution system and accompanying fraud-fighting platform that seamlessly integrates with nutraceutical merchant accounts to prevent fraud and mitigate risk.
Fraud Wrangler was designed for merchants of all types and is specifically tailored for businesses that depend on e-commerce and card-not-present transactions. Each element of Fraud Wrangler provides a unique benefit that enhances its effectiveness and ensures increased security and protection for merchants. Along with improved safety measures comes Fraud Wrangler’s ultimate goal of reducing dispute occurrences, saving merchants more time and money than ever before. From representment to fraud shield, Fraud Wrangler is an all-encompassing package designed to keep MIDs alive and active longer. Learn More »
Nutra Merchant Account Process
NMA is the leading expert in nutra payment processing, and prioritizes a long-lasting, healthy merchant account. Our in-house underwriting and risk departments ensure that we understand each nutra business, and assess risk based on actual data and business history, as opposed to just the industry type.
Nutraceutical businesses do not fit the cookie-cutter mold, and one-size-fits-all merchant accounts for these companies have proven to be ineffective for long-term success.
NMA merchant account approvals:
- Thorough, efficient and expeditious
- Fast, streamlined application process
- A personal approach to service
Once the application is submitted, the NMA underwriting process begins
- NMA reviews the nutra business and assesses its payment processing history
- Implement solutions to best benefit the nutraceutical business
- Potential for additional documentation requests
- Complete package is sent to NMA’s underwriting team for approval
Upon approval, NMA will set up the merchant account, deploying the payment gateway, chargeback mitigation software, and additional fraud-fighting solutions. From the second the nutra account goes live, the experts at NMA actively monitor the account to mitigate risk and sustain the health of the business.