While today’s online consumers may seem fairly savvy, a 2017 study by the Baymard Institute found that 28 percent of e-commerce customers abandon their carts if a website’s checkout process is too complicated. To assist merchants in taking their customers from “add to cart” to “place your order,” National Merchants Association has developed a five-step guide to creating quick, efficient payment experiences.

NMA’s five-step guide:

Five Steps To The Ultimate Online Payment Experience1