Heather Altepeter, CEO, National Merchants Association, addresses the pros of surcharging
TEMECULA, Calif. – July 3, 2018 — Heather Altepeter, CEO, National Merchants Association (NMA) – an innovative merchantA business that accepts credit cards for goods or services. services provider, pro-business advocate and payments acquirerAny bank, financial institution, and public or private company that maintains a seller’s credit card processing relationship and receives all transactions from the seller to be distributed to the credit card issuing banks. – will join an expert panel discussing the pros, cons, compliance and legal implications associated with surcharge at the 2018 Midwest Acquirer’s Association (MWAA) Conference, Chicago, July 26, 2018.
A highlight event of the two-day conference, Altepeter will provide expert commentary on the many ways merchants benefit from surcharging, the concept of no-cost payment processing and cash discounts. Altepeter’s unique expertise is a product of her extensive experience in the e-commerce and brick-and-mortar spaces and, more recently, the launch of NMA’s progressive Surcharge Program.
“Merchants work hard to generate revenue and maximize annual profits,” says Altepeter.
“They deserve a no-cost option that allows them to pass on credit card processing costs to customers without compromising their bottom line.”
For the panel, To Surcharge or not to Surcharge? That is the question!, Altepeter will be joined by fellow industry experts Mary Winingham of MirrorConsulting, Holli Targan, Attorney and Partner, Jaffe, Raitt, Heuer & Weiss, P.C., and Shawn Douglas, Founding Partner, Omnitec. The panel will take place July 26, 2 – 2:45 p.m., seventh floor – Salon 1, Chicago Marriott Downtown Magnificent Mile
For more information about NMA’s Surcharge Program and the many ways the company is driving the payments industry forward, please visit www.NationalMerchants.com/credit-card-processing/Surcharge.
# # #
About National Merchants Association
National Merchants Association is a global leader in merchantA business that accepts credit cards for goods or services. payment processing services and is dedicated to helping merchants and agent partners grow their businesses by generating sales opportunities and maximizing profits. Ranked 196 among the Inc. 500 fastest-growing private companies, National Merchants Association owes much of its success to its strong commitment to advocacy. NMA works for agents to create a pro-businesses payments environment and for merchants to eliminate the unnecessary and unreasonable fees associated with accepting electronic transactions. Visit www.NationalMerchants.com or call (866) 509-7199 for more information.