74% of Americans are enrolled in a loyalty program1. Are they enrolled in yours?
A great loyalty program is a surefire way to reward your frequent customers and entice them to spend more at your business, rather than at your competitors’.
The great news is, as another way that National Merchants Association Works For You®, you have great loyalty options! Which one works best for your business?
- Points for Prize: Your customers earn a point for every dollar spent. Once they’ve hit a certain threshold, they earn a prize! Whether it’s a free smoothie after 25 points, or a gift bag after 100, your customers will love that they are rewarded when they spend.
- Threshold Rewards: Your customers earn money to a loyalty cardA retailer or brand specific card that has cardholder benefits used to build brand or store loyalty. Cardholders are usually given an award or discount based upon number of visits or dollars spent. after every purchase. Shoppers will love that they earn money just by purchasing their necessary items!
- Percentage Cash Back: Your customers earn a percentage of their transactionAn act between a seller and a cardholder that results in either a paper or an electronic representation of the cardholder’s promise to pay for goods or services received from the act. The action between a cardholder and a merchant that results in financial activity between the merchant and cardholder’s account.... back to a loyalty cardA retailer or brand specific card that has cardholder benefits used to build brand or store loyalty. Cardholders are usually given an award or discount based upon number of visits or dollars spent. to spend at a later date. Whether it’s 3% or 5% back, you’re in charge of how much they’ll receive!
- Punch Card Program: A classic loyalty program every customer loves. Make 5 (or 10, or 25!) purchases, and receive the last for free! You’ll love how customizable this program is to meet your needs.
Which one would you use for your business? Which ones do you love as a customer? Tell us on Facebook and Twitter!
1 Jeff Berry, “Bulking Up: The 2013 Colloquy Loyalty Census,” Research Report, LoyaltyOne, Cincinnati, 2013.