When it comes to trade shows, National Merchants Association attends and exhibits with full force. The Sales Department arrives with fliers, promotional items, and a booth display, ready to announce to the industry that National Merchants Association has A Merchant Account That Works For You®. But what is it like for a newcomer to exhibit at one of these industry events?
Donald Pistole, IT Representative for National Merchants Association, attended Affiliate Summit East last week with the Executive Team.
“In the past, the Sales Team has been asked a lot of technical questions,” Donald explains. “I attended Affiliate because I’m equipped with the knowledge and training to answer these questions.”
Most of Donald’s knowledge came in handy during Affiliate’s Meet Market, a large meet-and-greet on the trade show floor where businesses, merchant services providers, and agents can display their marketing materials and network.
“The Meet Market was an incredible experience. It was fast-paced, with a lot of foot traffic and interaction,” Donald recalls. “It was interesting to meet different people in the industry and build an abundance of new relationships.”
Donald’s experience on the trade show floor introduced him to a variety of industry news and technology, allowing him to network National Merchants Association’s cutting edge platforms and projects to affiliates.
“The excitement was hearing about the new online marketing strategies and technologies that other businesses and agents are using,” Donald cites. “We got a chance to share the new programs that National Merchants Association has launched this year, and by networking, we produced exciting partnerships.”
(Above: Donald Pistole in front of the National Merchants Association booth, exhibiting at Affiliate Summit East, August 10th-12th)
Attending these trade shows demonstrates to the industry that National Merchants Association has many lucrative partnerships and solutions to offer both agents and merchants. Forums like the Affiliate Summit are energetic and active, an experience that Donald says can be pretty exhausting once concluded.
“The adrenaline of the show keeps you awake, but when you’re done with the hustle and bustle, you need to relax a moment before you share the experience with the rest of the office!”